The Branding Lab gang are seasoned hands across a diverse range of mediums, with innovation, quality and communication at the heart of them all. We build cohesive confident brands that withstand the test of time.

Social Strategy

Social Strategy Lessons from Kevin Bacon

We’ve all heard of 6 degrees of Kevin Bacon, a game that shows how connected the movie star is to the rest of Hollywood. Since the realisation of our connectedness in the late 2000s, this number has reduced to only 3 degrees of separation from anyone in the world. […]
branding

6 Mistakes to avoid when building a brand

You can assume that most of your competitors are going to be customer oriented. So what happens in the marketplace? Everyone winds up with a similar product.Back in 2009, we began working for Great Wall Motor in China. The research we received from the client told us that Chinese buyers preferred se […]
Branding

Why Small Businesses need strong logos

You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity.In my opinion, roughly 95 percent of small businesses have a poor logo — meaning it delivers a neutral or n […]
Branding

4 Questions that Unlock Brand Potential

In the broadest sense, brands constitute the organising mechanism to help us navigate through each day. What we drink, eat, or drive, what products we use at home and at work, where we play or vacation, where we live, what we watch, what we read, and even who we interact with, and how, are arguably […]
web design

The look and feel of your website

Your website’s overall look and feel is important because it instantly conveys an attitude to your clients before they even start reading the content on the site.Though there is some leeway within general industry categories, users can get confused or turned off by websites that look or feel too far […]
small business

Your Business DNA

A company is a living, breathing body.  It grows, changes and responds to a variety of outside factors. Every business, no matter the size, age, or type has a distinctive DNA, the internal genetic code that carries all the information about how the business will look and function.A clearly articulat […]
web development

The Secrets of SEO

Over the years, SEO has undergone significant changes, especially because of how search engines are now focusing on improved user experiences.For the experienced experts in SEO Bella Vista, the secret behind success has more to do with common sense than anything else. People on the internet are look […]