Focusing on Relationships not Links
While Link Building continues to play an important role in achieving SEO success, make sure you don’t take this exercise too literally. Links may help you rank well in Google provided that you are able to acquire links from reliable websites that you build relationships with. Make sure that the links directed to your pages belong to good quality, relevant websites.
Finally, with search engine experiences becoming more and more personalised, it is time to focus on long tail keywords that may be locally optimised. This way you can drive relevant audiences towards your business in an easier manner.